New Sheriff in Town: Support Alberta Energy First
- Larry Peters
- Jun 13
- 3 min read
Updated: Jul 31
There’s a New Sheriff in Town, and He’s Got Four Paws
As Trump continues to disrupt Canada’s economy with tariffs, Albertans face a clear choice: support foreign-owned energy giants, or back local utility providers that reinvest in Alberta.
When it comes to electricity and natural gas in Alberta, one major retailer is foreign-owned. They might have offices here, and they may employ locals, but their profits end up on a U.S. balance sheet. Legally, we can't name them—they’ve trademarked their name and explicitly directed us not to use it.
Why Local Energy Matters in Alberta
At Big Rock Power, we believe local matters. Based in the foothills of Alberta, we've been proudly serving Albertans since 2011—formerly known as NewGen Energy. We're not just a name on a bill; we’re part of the community.
We’re an independent Alberta electricity company—not a division of some massive foreign conglomerate. Every time you pay your Big Rock Power electricity or natural gas bill, you’re helping strengthen Alberta’s economy.
We proudly provide:
Competitive Alberta electricity rates
Affordable natural gas options
Solar Club programs that help rural Albertans cut costs
Internet and energy bundles designed for modern families
Transparent, Albertan-built billing systems
And yes—our billing engine is built and housed right here in Alberta.
A Canadian Company Through and Through
We’re as Canadian as they come. I’m a fifth-generation Canadian, born on a Saskatchewan farm. I moved to Alberta in 1981 when jobs were plenty and prosperity was booming. Like many Albertans, I’ve weathered the ups and downs of the province’s economy. Through it all, Big Rock Power has remained committed to serving Albertans first.
Unlike the so-called “Big 4” utility retailers, we’re not driven by shareholder profits—we’re driven by Canadian values, affordability, and keeping energy local.
The Real Choice: Support Local or Support the South
Let’s face it—when you support an American-owned energy company, your dollars don’t stay in Alberta. But when you choose Big Rock Power, you're choosing:
A local Alberta energy provider
Real Albertans behind every service
Innovation born from necessity—not corporate mandates
A Canadian utility company that reinvests in Alberta families and infrastructure
Albertans know better—we know that local businesses are the backbone of this province. In the face of foreign influence and economic uncertainty, the best move is to stand firm with local businesses.
Rooted in Alberta. Built on Canadian Values.
We’re not just a local utility provider—we’re part of Alberta’s story.
I’ve lived through booms, busts, and everything in between. And no matter what comes next, Big Rock Power is here to stay—because Alberta is home.
And now, more than ever, it’s time to take a stand.
At Big Rock Power, we stand for local energy, Canadian values, and community-first service. Supporting local utility providers doesn’t just help our province—it keeps your dollars circulating right here in Alberta.
Be Like the ROCK—Strong, Local, and Proud
When you choose Big Rock Power, you're making more than a smart financial decision—you’re making a patriotic choice.
You’re standing on guard for:
Canadian energy freedom
Affordable Alberta utility rates
Locally run billing & customer support
Clean energy options through programs like our Solar Club
A resilient energy future for Alberta
Final Word: Keep Your Dollars Working for Alberta
In a time of political noise, economic tension, and foreign disruption, there’s one thing Albertans can count on—each other.
It’s time to support Alberta energy companies with deep roots, not just flashy names. It’s time to stand tall, stand local, and stand strong.
Big Rock Power – The right team for Alberta ene
FAQS
Q1. What is the benefit of using a local energy provider in Alberta?
A: Local energy providers like Big Rock Power reinvest in the Alberta economy, offer competitive rates, and provide customer-focused service.
Q2. Is Big Rock Power really based in Alberta?
A: Yes! Big Rock Power is headquartered in Alberta and has been serving Albertans since 2011.
Q3. What is Big Rock Power’s main focus or service?
A: (e.g. electricity plans, local utility provider, green energy, residential/commercial customers, etc.)
Q4. Can I get Internet with my energy service?
A: Absolutely. Big Rock Power offers bundled Internet and energy packages, the first of its kind in Alberta.
Q5. Are foreign-owned energy companies bad for Alberta?
A: While not inherently bad, their profits leave Alberta. Choosing local helps strengthen the province’s economy and keeps jobs here.
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