top of page
7247.jpg

Rewind Your Electricity Costs

  • Writer: Larry Peters
    Larry Peters
  • Dec 4, 2025
  • 2 min read

The Rate of Last Resort (ROLR) is a fixed regulated rate charged by ENMAX, EPCOR, and Direct Energy, averaging 12.03 cents per kWh. If you’re looking for an affordable alternative, Big Rock Power, as an independent, competitive Energy Marketer, offers better rates with a local flair and innovative solutions.


Over the past twelve months, we have been offering a variable rate that is 40–50% lower than the rates charged by the big regulated utilities. On average, a customer on our variable rates saved $500 last year. And yet, we still encounter customers who are reluctant to choose a competitive provider over the big utilities.


The large utilities have long encouraged consumers to sign up for fixed-rate energy plans rather than opting for variable rates. They’ve used words like “confusing” and “volatile” to describe variable rates, while describing fixed rates as “safe” and “comfortable”.


This creates doubt and wariness about variable pricing, especially when you don’t know what price will show up on your bill each month if you choose a variable rate.


It’s true that variable rates can rise and fall, but they’re often the best choice over a long period of time. And now we’ve solved the problem of price spikes for you.


Big Rock Power has created a unique new program that takes the gambling out of variable electricity rates. By sharing trends with you and real-time data, we empower you with the information you need to make informed decisions that protect your wallet.


Our RateRewind™ feature virtually eliminates the risk associated with possible spikes for customers on variable rates. If you’re signed up for a variable rate, you automatically get access to our RateRewind feature.


Every month, you’ll receive an email notification with a preview of variable rate prices that you can expect to see on your upcoming invoice. The RateRewind emails give you three things:

  1. Information about variable rate trends that you can expect on your next invoice.

  2. A chance to “rewind” time and be billed on a fixed rate.

  3. Confidence that you won’t be hit with sticker shock on your next bill.


RateRewind allows you to select a date as far back as your last meter read, choose and switch to one of Big Rock Power’s guaranteed low fixed rates when variable rates are trending higher, and be billed as if you’d been on a fixed rate all along. There’s no cost, and it’s easy!


This unique feature is only available from Energy Marketers, like Big Rock Power, under the UTILITYnet group of companies. RateRewind gives you the power to time-travel, save money, and rest easy knowing you made the right choice. A great alternative to the big regulated utilities.

 
 
 

Comments


bottom of page